As you know, Google ads offers various types of ads with various formats and features. Advertising requires strategy in order to compete with other businesses, much like martial arts.
In this article, we will share some tips about most used Google Ads types, such as keyword ads, Google Display Network (GDN), and YouTube Ads. We'll go through each sort of advertising's format, characteristics, and suitable usage moments.
GOOGLE SEARCH KEYWORD ADS
Keyword ads are ads in text format that will appear when users search for certain keywords on Google. Before placing keyword ads, you can do research first on what keywords your target audience often use to find your products or service. That way, your ad will appear when they search for that keyword, and the chance of conversion is higher!
Characteristics of Google Ads Keyword Ads
For consumers to be more inclined to click and continue searching, this advertisement mostly relies on the copywriting quality. The message must be relevant to the user's intentions.
In contrast to SEO which takes months to appear on the first page, when using keyword advertising, your ad will immediately appear on the first page and be found by your target audience!
When to Use Google Ads Keyword Ads?
When it comes to products or services that are usually searched by users and take longer time to compare to other offerings, it is recommended to use keyword ads. For example, the property industry and consulting services.
In addition, keyword advertising works particularly well in B2B sectors including heavy machinery, contractor services, raw material suppliers, and spare parts dealers.
GOOGLE DISPLAY NETWORK ADS
This ads mainly prioritizes visuals, typically in the form of images, GIFs, and videos. This advertisement may show up on mobile games, apps, and websites that partner with Google.
Google Display Network Advertising Characteristics
GDN ads are way more aggressive than keyword ads. Similar to Facebook ads, you may set your target audience based on demographics of your target market, including age and interests.
In order to ensure that the advertisement appears to a more suitable target population, we can select the ad placement before your advertisements are aired.
When to Use Google Display Network Ads?
The conversion effect of GDN ads is not particularly great, despite the fact that it can boost exposure worldwide. As a result, the behavior of your target audience must be taken into consideration while choosing ad placement. If your goal is to promote credit cards, for instance, you may use online financial directories as your location.
Remarketing: GDN ads work well for remarketing since they can serve as a reminder to website visitors who have not completed a purchase.
YOUTUBE VIDEO ADS
YouTube ads are advertisements that we usually see on YouTube. Since YouTube is the second largest search engine after Google, the ads effectiveness for products and services are quite promising.
YouTube Ads Characteristics
The targeting of YouTube video ads is nearly identical to that of GDN ads; it may be chosen depending on age and interests.
Apart from that, for ad placement, you can also choose a particular channel or video to display, as long as the owner of the video or channel is willing to have our ad appear in their video.
When to Use YouTube Ads?
Video ads have a higher level of difficulty than other ads, since you need to prepare the video material. So, if you don't have video material that can be used for advertising, we recommend not using YouTube ads.
Similar to GDN ads, video ads are also proactive and easy to overspend with no guarantee of conversion. Therefore, if you choose to run proactive ads, we recommend selecting channels and videos carefully and carefully rather than spreading them widely.
Conclusion
If your business is not an e-commerce business, you can use Google ads keyword advertising to invite traffic. Furthermore, you can use GDN ads and YouTube ads for retargeting, so that customers are constantly reminded to come back and make transactions.
In advertising, of course we hope to use the minimum possible budget with maximum results. The technique above is one technique for combining various types of Google Ads ads.
If you need help with professional and efficient Google Ads ad installation, targeting, and optimization, don't hesitate to contact us. Get a free consultation now!
