The Ideal of Modern Entrepreneurs is to Create an Attractive Website

Website Structure = New Facade of the Enterprise

For modern enterprises, websites have become another facade. This is because most people in modern times learn about a certain enterprise through the website, conduct an evaluation, and then start a further contact. If an enterprise does not have a website, it will only bring their customers inconvenient and they also lose the opportunity to reach more consumers; and a good website can often have both the advantages of expanding the market and showing the corporate image. In other words, the quality of a website will not only affect consumers' behaviors, but make the first impression of the company very good, and it is deeply related to the image of the company itself. After understanding the necessity and importance of a website, making a good website has become the new ideal of modern entrepreneurs.

Looking around, almost every company has a price to set up its own website now, but most of the websites are not the ideal one. Some are simple in design, some have no interactive functions and some even have wrong links. Websites like this can make the customers have a low impression, the original intention of designing the website to add points, but greatly deducted a lot of points. According to the survey, the reason why websites that affect the company's image flood the market is that after finding a human-based website, there are no professional talents for follow-up management and no budget to update.

The follow-up management of the website is indeed one of the reasons why many companies have struggles. Therefore, when discussing the design of the website, you should first think about the follow-up management. How to easy update the picture? How to change the text? Also still have to consider the subsequent website maintenance part of the contract included in it. These are all issues that should be considered first. Otherwise, after spending money to build an exquisite website, it will become a website with outdated information, boring and deducting points after a few months.

Six key points of website design

A good website can not only enhance the corporate image, but also could bring more people to the company or increase the turnover rate. Therefore when designing the web, it is not only focused on the website's appearance, but you must also consider the following major points:

1. Find out the main selling point of the website

Think about what content the website mainly wants. To convey? To enhance the corporate image? Want to sell goods? Want consumers to leave information? The homepage of a website, like the cover of a book, determines the level of consumer attention and desire to continue reading. Therefore, finding out the main selling points, designing and communicating based on the selling points is the most important thing in building a website..

2. Identify differences product

Find out or create product’s characteristics. There will be no market if there are no differences, don't let yourself be submerged in a similar market.

3. Make follow-up plans for the web page

No matter what method is used to promote the website, it often brings in a large number of consumers to read it, but it still fails to increase the transaction rate. At this time, your website may not be planned well, there is no good guide or theme, consumers don’t understand what your product is or the consumers don’t know how to contact you to buy products.

4. Identify your target audience

Even if it is a popular commodity, everyone can use it and there must be a main target group. People from different ethnic groups will have different communication methods, such as young people's preferences and middle-aged people’s preferences also communication methods. Advertisements have a target audience and websites also have ones. Find out who your website is mainly intended for? What do these people care about? What do they like most? Think about how to attract their attention and present it on the website.

5. Present evidences

There is still an unbelievable sense of doubt on the Internet. Therefore, in order to convince consumers of your webpage, you must provide evidence, such as the message board with customer’s feedbacks to product quality and whether the company has received any award. All kinds of evidence have to make the consumers believe your company, because trust is important to get more customers..

6. Copywriting

What kind of content attracts users to stay? The information page is very important. A good copywriting can let them know the main purpose of the website immediately and become interested in your website. In addition, deciding the keywords is also a very important part. Many consumers will find the websites of the companies they want through putting some keywords on search engines. Therefore, we should think from the consumer’s point of view. What keywords they might enter? The product name or the name of the service?. If these factors are not done, no matter how beautiful the website is, it would be a waste of effort for consumers to find it.

Simple design and rich resources

Because it is about the company itself and the facade that will be shown to everyone, many business owners are also very careful about the production of the website. We can often hear the business owners want to change the website again and again, for example adding some animations, soundtrack or sound effects, links, etc. are common items that business owners want to do for their business. Indeed, there are many aspects to consider when designing a website. You may have to face different opinions from many people. If you change a lot of things on your website, the website will change its information and become too complicated.

Try to think from the perspective of consumers. If a website has too much information, people wouldn’t visit your website anymore. This is the sorrow of the digital era. The amount of information is too large, but the time is still the same. Not many people have time to read so much information, especially the information on the website does not make people feel much interested. Therefore, a truly attractive website should have simple design, rich resources, but not excessive. So the consumers can easily understand the content when browsing your website and you will find a simple and clear website could attract more people to visit.