7 key points of SEO Trends in 2021 are revealed!

Finally we are officially entering 2021! But is your website ready to face the new challenges of the new year? What are the new challenges? What is the SEO trend? How can a website perform better in search results in 2021? If you are curious about these questions, are still unsure of the answers and have no ideas, you come to the right place!

Today, Tomato Digital is here to reveal the 7 key points of SEO trends in 2021 to help you understand what SEO trends in the new year.

In 2021, what SEO strategy can we use to dominate the highly competitive search results page, stand out in the search results, and then bring more traffic and revenue to the website.

1. Understand the target audience (TA) and user intent

Many SEO experts and senior managers in digital marketing pointed out that in 2002, understanding your target audience (TA) and users will be more important.

For example, you should know:

  1. What kind of communication platform does your TA prefer? Text? Image? Video? Use those to deliver marketing information to your potential users.
  2. What information does your TA expect to find when searching for words or sentences? Try to give the answer in the simplest way possible and confirm that the content of your website can answer the question completely.

In the future, it will be more important to write the content based on the intent of users searching for the target keyword.

Furthermore, ideally, we should try to understand what problems people have while searching for a certain term before and after the first search, then plan your content in that direction.

For example, users who search for travel in Japan may also search for detailed information such as related tourist attractions, food, etc. This detailed information can be used as the direction of our website content’s plans.

In addition to understanding your TA, in terms of SEO strategy, experts suggest that more attention must be paid to the Marketing Funnel and to confirm where we really want to spend time and effort.

We should think should we put our efforts into managing a ranking of a wider range of terms?” or “should we manage the more accurate terms in the later stages of the marketing funnel?

Which terms do searchers know better what they want? What content has more chances to make TA interested in your products? These questions can help you to focus your efforts on keywords that can bring greater results.

In addition, the Micro-Moments consumer behavior which Google has mentioned is also a good way to analyze the intentions of our users.

https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/micro-moments-understand-new-consumer-behavior/

In terms of keyword research, experts suggest that you can check the search results page and whether competing websites similar to yours rank in the specific target word or sentence.

Therefore, if the first page of search results is full of websites that are different from yours, maybe you can consider operating other keywords and sentences.

Based on the operating experiences of some professional engineers, this is the direction of competitive product analysis in keyword research, but it is not necessarily absolute.

There are still non-same types of websites that have successful operations (for example, providing content similar and better than information-based competing websites), but they can be used as an indicator for us to evaluate the difficulty of keyword operation.

2. Use Structured Data Markup to enhance the search appearance and enhance the search experiences

https://developers.google.com/search/docs/beginner/seo-starter-guide#optimize
https://developers.google.com/search/docs/beginner/seo-starter-guide#optimize

Many experts in digital marketing emphasize the need to understand and use structured data to mark the website as much as possible, so Google can better understand the content of the website and have the opportunity to obtain enhanced search results, such as Featured Snippets, Website Breadcrumbs, etc., by improving website structure in the search results, presenting more information on the website and increasing user experience will eventually have the opportunity to increase the click traffic of the website.

3. Create Exceptional content

Google's algorithm update in 2018 shows that Google pays more attention to the quality, depth and breadth of website content.

According to expert observations, they tracked the SEO performance of multiple different websites and found that the rankings of websites providing a high-quality and in-depth content have improved throughout the year; the opposite is true when compared to websites with insufficient content depth.

It is precisely because search engines place more emphasis on content. In terms of content production strategies. It is better to produce a high-quality and in-depth content than to produce a large amount of but  low-quality content.

High-quality content from a search perspective is a content that can satisfy and solve the user's search intent.

Therefore, the engineers of Tomato Digital will provide customers with high-quality content after analysis for customers who need to strengthen their content and assist customers in creating high-quality content, so your website ranking is more stable and even improved.

4. Improve the E-A-T value of the website

In August 2018, Google released an update to its core algorithm. According to the observations of domestic and foreign SEO experts, one of the important changes is that the website with E-A-T value deserves more attention.

As for structured data markup, Tomato Digital engineers have been widely used in the optimization of customer websites, so as to allow Google better understand the content of the website, improve the appearance of the website and increase the chance of users clicking on the website.

The E-A-T value is Google’s search quality rating policy, which is mainly divided into three categories: Expertise, Authority, and Trustworthiness. The basis for judgment is as follows:

  1. Expertise : The  website content is professional, original and well-founded content.
  2. Authority : Related to websites of the profession, the pros and cons in similar websites.
  3. Trust : The website with personal privacy information is safe and important (for example, whether the website certificate is HTTPS).

After knowing the judgment criteria, it is obvious how to strengthen the website in the future: assuming we want to improve the credibility of the website, we can consider adding HTTPS credentials for the website.

Taking the operations of Tomato Digital engineers as an example, we will consider the E-A-T value as an optimization thinking direction. Use this value to examine what can be optimized on the customer's website and give corresponding optimization suggestions.

5. Optimization of website speed

As search engines pay more attention to website speed and become an important factor affecting user experience, website speed optimization will be even more important.

https://developers.google.com/speed

In the optimization of website speed, Tomato Digital engineers mainly use analysis tools, such as Google speed measurement tools to assist customers in reviewing the performance of the website in terms of speed and combine operating experience to provide customers with relevant optimization suggestions.

6. On-page Optimization is still as important

Many experts agree that on-page optimization is still one of the key points of 2021 SEO and will still give good results.

For Tomato Digital engineers, on-page optimization or in-site optimization is the basic step to start SEO, such as adjustment and enhancement of page title and description.

7. Get ready for Voice Search

With the prevalence of mobile devices, such as smartphones, voice search will be used more often.

On the operation of the website, the engineer will assist the client to operate some colloquial keywords, for example question sentences such as how to do something and provide colloquial content suggestions.

We usually recommend customers to provide Frequently Asked Questions (FAQ) content or help add site blocks for faq, etc., and add structured data tags to increase the chances of web pages appearing in selected abstracts. If you perform a voice search, the selected abstract content is easy as a result.

Seeing this article, everyone should have a better understanding of SEO trends in 2021, know how to master them and how Tomato Digital will assist in optimizing your website.

When you understand the optimization knowledge, it will help you better grasp the SEO trends and dominate the highly competitive ranking in 2021!

If you want to know more about SEO, you can also continue to follow Tomato Blog.