If you are considering spending any amount on advertising to attract your target audience, then it’s best to spend it in the right place, like... Google Ads.

Google Ads was launched as Google Adwords in October 2000, but after some brand changes in 2018, it was renamed Google Ads. Given Google’s extensive coverage, you might see (and possibly click on) a Google ad...and so will your potential customers.

But before you know why Google Ads are important for your business, you have to understand what Google Ads is!

What is Google Ads?

Google Ads is a paid advertising platform that belongs to a pay-per-click (PPC) marketing channel, where you (the advertiser) pay for ads per click or per impression (CPM).

Why do you must use Google Ads to promote your business?

Besides SEO and Social Media Ads, Google Ads is also an effective way to drive qualified traffic, or good customers, while they are searching for products and services like the products and services you provide to your business. With Google Ads, you can increase your website traffic, receive more calls, and increase your in-store visits.

Google Ads allows you to create and share timely ads (via mobile and desktop) among your target audience. This means that your business will appear on the search engine results page (SERP) when your ideal customers are looking for your products and services through Google search or Google Maps. In this way, when your target audience sees your ad, you can reach them.

Over time, Google Ads will also help to analyze and improve these ads to reach more people and enable your business to reach all your paid activity goals.

In addition, Google is the most used search engine in the world. Not to mention that the Google Ads platform has a history of nearly two decades, which gives it a certain qualification in the field of paid advertising. Google is a resource used by people all over the world to ask questions, and the answers to these questions are a combination of paid advertising and organic results.