What is SEO?
Search Engine Optimization refers to a way to improve Google's ranking. SEO is based on search engine algorithms, technical parts and content optimization methods to improve website rankings.
What is Google E-A-T?
Google found that many websites provide fake news in search results. In order to improve this situation, Google launched a new search algorithm update: Google E-A-T. The detailed description is as follows:
1. Expertise
You must understand the user’s search intent to create the information that users most want to know at all stages. In addition, it is also necessary to understand how to provide users, such as providing plain text or with multimedia formats such as pictures and videos to help users quickly understand the content without spending too much effort.
2. Authority
When many websites refer to your website as a source of information, Google can think your website is authoritative and help Google rank improvement!
If you want other websites to add links to your website, you can try to submit articles on major platform websites or share website content to social media.
3. Trustworthiness
Google is committed to the credibility and security of the website. Not only need to confirm that the website has been set up with SSL, you must also ensure that the website content is original content. If you refer to someone else’s website, you must write the source to represent it is not plagiarism.
Can Google E-A-T help improve Google rankings?
In recent years, Google has updated its algorithms with reference to user behavior. From punishing repetitive keywords, paying attention to website speed, confirming website security, and proposing E-A-T, we continue to work hard to make it more convenient for users to obtain the latest, most accurate, and most diverse information when searching.
At present, Google officials have not mentioned how much influence E-A-T has on improving Google rankings, but search engines attach great importance to the content quality of each website. Therefore, it is recommended that you refer to the new rules of Google's algorithm to learn how to improve Google's ranking through E-A-T!
