The entertainment industry is one of the sectors that always develops within times. Entertainment started out as shows that could only be watched live on the scene, and it began to develop. Starting from radio, then television, until there are various gadgets that can access the internet for entertainment. The entertainment industry revolution, which is now penetrating the digital world, is increasingly being explored by developers for profit. The entertainment sector is one of the trends in the digital era to compete with the growing popularity of online transportation and e-commerce, entertainment is now one of the most searched categories on Google.
Movies, Games and Television Shows Grow Online
Note that technological developments have also developed a more diversion of digital entertainment industry. Most types of entertainment are something that can only be accessed online, such as, games, films, etc. Since the existence of the internet, paid apps have begun to develop called the VOD or Video on Demand apps which allows users to watch paid box office films and dramas.
Since the existence of the internet, paid apps have begun to develop, called the VOD or Video on Demand apps, which allows users to watch box office films by paying a monthly subscription fee. However, the existence of these VOD apps does not decrease people's enthusiasm for watching in theaters. This is proven by the high number of searches on YouTube regarding the upcoming film trailers. Online games are now widely available in the entertainment industry. Even online games already have professional competition and are classified as e-sports. For example, on ASIAN GAMES 2018 which has an e-sports branch as one of the championships. Reportedly, at SEA GAMES 2019, there also will be an e-sports competition being held. It's natural that people's enthusiasm for online games is increasing. Because, besides being able to relax, online games can bring achievements too. Maybe this is what causes searches about online games, especially mobile online games, to increase by 5 times over 2017 to 2018.
Due to Fast Internet, Digital Entertainment Industry Is Rapidly Grow
In recent years, internet connections in Indonesia have indeed started to improve. Many operator services have emerged, competing to provide fastest internet access. This turned out to be quite helpful for the growth of digital entertainment, because around 80 percent of 4G service usage is for accessing social media, YouTube, online streaming, and other entertainment sites. The habit of getting fast internet has made society more impatient, so that when the internet has a slight disruption or problem and the connection slows down, consumers will easily complain. Slow internet connection makes stress levels reach 34 percent, makes many customers complain a lot about slow internet problems.
With the development of digital, we could say that the best way to market an item is to use entertainment media and search sites. Of course, placing advertisements in one of these media will be more useful in increasing the popularity of the product. For example, by utilizing YouTube ads, because this entertainment website is one of the most frequently visited, it will certainly be more effective to advertise here. Likewise with social media such as Instagram or Facebook which has so many users. Putting your ads on social media is also a breakthrough in taking advantage of high people's entertainment needs.
