In July 2022, digital marketing agency Indonesia will no longer be able to create new ETAs (Expanded Text Ads) or edit existing ETAs in Google Ads. The existing expanded text ads will continue to serve alongside Responsive Search Ads, and can still see reports on ads performance going forward. But the ads can be paused, resumed, or removed if needed. On the other side, you can still be able to create and edit Call Ads and Dynamic Search Ads.

Responsive Search Ads will now be the default ads type to create Google Search Ads campaigns.

The change in default ad type from Expanded Text Ads to Responsive Search Ads means that when you click to make a new ad, there are now only two options: Responsive Search Ads or Call Ads.

Google provides a few reasons for the change the default ad type:

The power of AI (Artificial Intelligence)

Technology is evolving quickly. While many digital marketing agency Indonesia feel less control over the ad campaigns, Google takes the opportunity that AI (Artificial Intelligence) can help to improve campaign performance, from flexibility to conversions.

Consumer Behaviour change

Since the pandemic broke out, consumer needs and priorities are constantly changing. Therefore, Google wants to give digital advertiser companies and digital marketing agency Indonesia a better way to adapt to the new way of market trends.