Covid-19 really changed the way people live, including shopping. E-commerce and online shopping have already changed the whole traditional path to purchasing things. Since Facebook has rebranded to Metaverse, many businesses have started to into virtual reality, in-store robots, and deliveries to increase the user experience in shopping.

Here are some five trends that could be the future of the retail industry:

1. Augmented Reality (AR)

We all actually have used AR before, for example, Instagram story filters. Many people will start to use AR in their business. Through the use of location-based AR on user gadgets, shoppers would be directed to the nearest virtual store and choose what products they buy.

2. Virtual Reality (VR)

Same with the situation of AR, the virtual store will showcase their product in a 3D model, and users can simply see and experience the product virtually.

3. Store robots

This kind of technology actually has appeared in Japan. When a store uses robots, the shoppers can communicate with the robot and make shopping easier. The way of using robots in retail makes it more efficient.

4. Drone Delivery

Actually, it’s not too hard to imagine a future city sky full of drones on its way to deliver a package. In the future, it is a must that each business and home will have a designated common landing area, like an open rooftop or window space.

5. Digital wallets

This part is actually familiar in Indonesia since many people nowadays make a purchase through scan QRIS or mobile banking. Since payment is now simpler, future shoppers may just walk out of the store and automatically pay for the products!

Since the technology is evolving quickly your business needs to transform to the digital as soon as possible! If you are curious about how to transform your business to digital, contact Tomato Digital Indonesia as the best digital marketing agency in Indonesia.