Soon we have to say goodbye to Google Universal Analytics 360 properties and are ready to switch to Google Analytics 4.

Google announced on March 16, 2022, that Google Universal Analytics properties will stop processing new hits. Therefore, Google recommends preparing to use Google Analytics 4 for your website.

Google Analytics 4 was introduced in October 2020 and it has the flexibility to measure many different kinds of data, such as websites and apps. This property will provide a strong analytics experience that allows businesses to see user journeys across their websites and apps.

Google Standard Universal Analytics properties will stop upgrades on July 1, 2023, and will receive a one-time processing extension ending on October 1, 2023.

Therefore, recommend you switch to Google Analytics 4 as soon as possible.