If you know, Google has planned to discontinue the third-party cookie in 2023. But somehow Google needs more time to test the privacy sandbox initiative and extended to 2024.

Anthony Chavez as Vice President of Google Privacy Sandbox Initiative said

The most consistent feedback we have received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome.

Although it seems often changed, developers, publishers, and digital marketing agency agreement with the extended news.

This extended news means that we have more time to adjust digital ads strategies in order to target Google Chrome users.