2018 is almost over and has launched several new digital trends. Some things have become more modern and easy. Want to know what are the top 5 rankings of Indonesia's digital development that have occurred over the past year? Check out those here!
It's No Longer Mobile First, It's Now Mobile Only
In 2018, the number of people using mobile to access the internet shows a significant increase. The development of smartphone features are increasingly sophisticated and seems capable to be the reason for decreasing the number of internet access via desktop. Data found that the number of internet accesses via mobile is known to have reached 94% this year. The figure is quite surprising and the growth is very fast when compared to 2013 which only had a percentage of mobile internet users as much as 40%. This significant increase not only because of the sophistication of smartphones, but the prices offered by smartphone manufacturers which are more affordable can also be one of the reasons.
Suburban Also Started Using Technology
Nowadays, not only urban people can experience Indonesia's digital development, the suburbans' are also tech-savvy and don't want to miss out on those benefits. This makes the number of internet accesses in suburban areas growing and increasing.
This growth is evidenced by the data that suburban people often conduct searches in the beauty, baby care and personal care sectors. What is even more astonishing is that 52% of the search for beauty products is from people from suburban areas. This figure is still growing. The growth of the search for beauty products among people in the suburb is known to exceed the growth in big cities up to twice.
Inquisitive, Demanding, and Impatient Consumers
Indonesia's digital development has made it easier for people to search for a description of a product they want to buy. This makes consumers hypnotized by the ease of digital access and become more curious about many things. This convenience also makes online consumers more demanding and impatient. About 53% of online consumers are impatient and will close a website if the loading time is longer than 3 seconds. They demand fast and instant information and service with all the conveniences they are used to.
Growth of Moneyless Transactions/E-money
It might be confusing to talk about cashless transactions a few years ago. However, in 2018, this is no longer an impossibility. Digital money or digital payment is increasingly being used and is growing rapidly. Most of these cashless transactions come from the E-commerce sector, online tourism booking sites, and online taxis, etc. Even now bill payments at restaurants to supermarkets can be done by simply scanning a barcode from a smartphone and the total transaction will appear and be paid instantly, easy and fast. By looking at Indonesia's digital development this year, it can be concluded that product marketing will be more effective if we understand how to look for gaps and shortcomings in your website and products to optimize the digital marketing.
Dengan berkembangnya teknologi, semakin banyak masyarakat yang ikut melek teknologi tidak peduli dari pedesaan maupun perkotaan, ini menyebabkan kemajuan teknologi yang semakin pesat dan maju.
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